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Affiliate marketers are always looking for ideas on how to get free traffic sources. They know how valuable this can be but also understand is not a quick response process. They know that to turn a quick profit they have to go to PPC (Pay Per Click) traffic.
At the same time, they shy away from it as the costs involved could represent a big expenditure on their businesses. PPC traffic costs for known keywords are not cheap any more and so most people tend to lose money on it.
If you stick to these core principles you will be able to create campaign after campaign, expanding your wealth accordingly.
1. Use desperate keywords
Do not pick generic information keywords. Keywords like “free information on (keyword)” , “No cost (keyword)”, do not guarantee a purchase but a gathering information search activity.
Instead, go for words like “comparison”, “buy”, “review”, etc. Also, use model numbers, book names and name of authors to get the best results.
These are the usual keywords people type in when they are ready or close to the purchasing cycle so you should concentrate on them for a better return on your PPC investment.
2. Testing and tracking for best results
Once you know where your money is being spent on advertising, you will be able to make changes that will greatly contribute to better returns of your money. Which clicks turned into sales and which ads get the most clicks and sales are only some of the methods used to gain control of your PPC campaigns.
If you do not have enough information on it, you will be running your PPC advertising department blind. You will also be paying for clicks which do not produce any sales.
Interested people that click into converted sales is what PPC is all about. And that is where the money is.
3. Spy you successful competitors
This is the best way to cover yourself against high costs and risks on your online advertising.
How often are they running their ads? What message are they using on their ads? Are they promoting other affiliate products?
These are some of the factors to look for when spying on your competitors. They are already spending their money so get some advanced knowledge by spying on them on a proper way.
Once you have those three points covered, you should be able to get ahead on the PPC business game and you will seriously minimize the costs and risks of online advertising.
Do not forget to duplicate your efforts on additional campaigns once you have a winner. That is the right way of doing PPC advertising.